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Why More High-Performance Companies Are Depending on Intent Data sponsored by TechTarget WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team. Posted: 08 Feb 2021 \| Premiered: Nov 30, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead) sponsored by TechTarget WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine. Posted: 08 Feb 2021 \| Published: 29 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Part 7: Lead Scoring and Action Triggers sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

Strategies for Profitable Growth: Sap for Professional Services sponsored by SAP America, Inc. WHITE PAPER: With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p... Posted: 24 Mar 2008 \| Published: 01 Apr 2005 TOPICS: Business Process Management \| Customer Satisfaction \| Financial Management \| IT Services \| Knowledge Management \| Market Trends \| Project Management \| ROI \| SAP (Product)

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services sponsored by AT&T Corp WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. Posted: 28 Oct 2011 \| Published: 28 Oct 2011 TOPICS: Advertising \| Advertising Industry \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile Device Management \| Mobile Device Management Software \| Smart Phones \| Wireless Networks

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

LiveWire Mobile Brings Music to Your Ears with Insight from Business Objects sponsored by SAP America, Inc. CASE STUDY: Read this case study and see how Business Objects helped Livewire manage their royalty stream for end-user downloads, measuring performance and the end-user experience, and analyzing trends quickly and accurately. Posted: 04 Jun 2008 \| Published: 01 Jun 2008 TOPICS: Business Intelligence \| Business Process Management \| Dashboards \| Data Management \| Market Trends \| OLAP \| Real-time Analytical Software \| Reporting Software \| Security

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

New Industries Finding Useful Roles for Dynamic Case Management sponsored by Eccentex ESSENTIAL GUIDE: In this expert handbook, ebizQ contributor Alan R. Earls reveals current dynamic case management (DCM) trends and explores how the approach is expanding to new fields. Plus, Stephanie Mann, ebizQ's assistant site editor, shares feedback from industry observers about picking the right DCM platform. Read on to learn more. Posted: 29 Nov 2012 \| Published: 29 Nov 2012 TOPICS: Business Process Management \| Business Processes \| Human Resources Management \| Market Trends \| Marketing \| Supply Chain Collaboration \| Supply Chain Management

Trends Reports