EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
EBOOK:
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
ANALYST REPORT:
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
WHITE PAPER:
This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
PRODUCT REVIEW:
This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
WHITE PAPER:
A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
EGUIDE:
The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
